![]() This veil of secrecy and mystery adds points to a party that is already exclusive.Ħ. There’s talk of musical performances, film previews and private visits to the exhibition that inaugurates the Gala, but photos are prohibited. But once inside, nobody knows exactly what happens at the Gala. Yes, the red carpet is openly broadcast via streaming on various channels – Vogue’s website, the Metropolitan Museum of Art’s website – and every social networks posts the looks of attendees ad infinitum. Una publicación compartida por The Metropolitan Museum of Art A shroud of mystery ![]() To make covers and be the next trending topic People attend the Gala to shock: to be talked about, even if it’s negatively. To be invited to the party you not only have to be rich and famous – seats run around $30,000 Anna Wintour, who personally reviews the list, also has to give the “OK.” This turns the guest selection into a real competition. Part of the success of the Met Gala is its legendary guest list. But we know more about that from movies like “The Devil Wears Prada” and the documentary “The September Issue.” In addition to Wintour’s charisma, of course. The formula for success? A list (in true Eleanor Wilson fashion), a shroud of mystery and working in tandem with Andrew Bolton. Since then, Wintour has raised more than 200 million dollars. And that’s when Anna Wintour, the almighty editor of Vogue America, came onto the scene, spearheading the Gala in 1995. The Met Galas lost strength and the resources of the Institute dwindled: so much so that in 1991 there was hardly any annual activity or exhibition at all. It wasn’t easy replacing Vreeland’s talent or maintaining her standards. Diana Vreeland died in 1989, leaving the Met Gala with a reputation like none other. In 1974, she arranged for Jackie Kennedy to host the event, which was dedicated to the “glory of Russian costume” that year. Vreeland’s many contacts filled the Galas with Hollywood stars. In 1972, Diana Vreeland, after a long and stormy career as fashion editor at Harper’s Bazaar and Vogue, was appointed as director of the Dress Institute and she set out to turn the Met Gala into a cultural event. From exclusive party to social event: The role of Diana Vandrell In addition, to balance out Europe’s heavy weight in the fashion world, she launched the Council of American Designers, the group that’s in charge of organizing the Met Gala.įrom the beginning, moreover, the Gala has been associated with an annual exhibition that’s the institute’s flagship activity. And it was her idea to throw a party in 1948 to raise funds for the Dress Institute. Lambert «invented» New York Fashion Week in 1942 - an idea that almost all the fashion capitals of the world copied thereafter - making a list of all the best-dressed women in New York. ![]() From the very beginning, the American fashion industry itself was meant to be in charge of raising the necessary funds to maintain the Institute and from this idea, a key figure emerged: that of Eleanor Lambert, a publicist with a magnificent way of coming up with whimsical ideas, and a woman convinced that fashion is an art. Two years earlier, the New York Dress Institute had been integrated into the prestigious Metropolitan Museum of Art (Met). The first edition of the Met Gala was held in 1948. A “party” with a history and name behind it: Eleanor Lambert And it showed, once again, that it is not just a showy red carpet but the most important event of the year for the fashion industry.ġ. Post-pandemic, the famous Met Gala returned to its extraordinary normality. Blake Lively paying homage to the oxidation of the Statue of Liberty with a spectacular two-in-one model and Rosalía dressed in Givenchy and sunglasses. Kim Kardashian in the dress worn by Marilyn Monroe to sing happy birthday to President Kennedy. Anna Wintour, Andew Bolton and Wendi Deng Murdoch, organizers of the Gala (vignette from “The First Monday in May” / Magnolia Pictures) ![]()
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